FLEXFIT SM&T is a uniquely designed sports therapy clinic with a passion for helping athletes reach their peak performance levels through a proven method of treatment, partnerships with other local health care specialists and compassion for each of our athletes as individuals. Our goal for you? Consistently better and pain free movement so that you can live your best life!

Our Method

FLEXFIT follows the Bio-psycho-social Model of therapy which takes into account how a patient processes their experience while receiving therapy. In other words: We meet you at YOUR level of comfort. We gauge each session so that every athlete is comfortable with the amount of pressure and type of treatment received.


Theresa Hoynes


Theresa founded FLEXFIT in November of 2014. She graduated from the Academy of Somatic Healing Arts in Atlanta in 2009. After graduating she found her true passion in clinical prehab, rehab and recovery therapy for athletes as well as movement analysis. She has been a full-time therapist since 2009, is  a certified personal trainer through the National Academy of Sports Medicine (NASM) and is a certified "Rock Doc" through Rocktape. Theresa has a background in bodybuilding, Olympic and power lifting, Crossfit, basketball, swimming and competitive dance.

Madison Cook


Madison has been a licensed massage therapist for the past 3 years. Early in her career she quickly found a passion for clinical and sports therapy and has honed that passion by furthering her expertise in sports oriented modalities such as kinesiotaping (Rocktape), IASTM (Rockblades) and Cupping Therapy. 

Being a current athlete and having a background in gymnastics, cheer-leading and Crossfit, Madison has a deep understanding of movement patterns and how to clinically treat all-level athletes so that her athletes achieve more mobility and higher function.



A native of Georgia, David has been practicing physical therapy for 20 years. His academic accomplishments include Bachelors degree in Exercise and Sport Science  (The University of Georgia),  Master of Physical Therapy degree (the Medical College of Georgia) and his Doctor of Physical Therapy degree (Arcadia University). He has worked extensively with active individuals and athletes of all ages. He has spent his career working in orthopedics/sports medicine and treat musculoskeletal injuries. His philosophy is to perform a thorough assessment and to provide a treatment plan that will empower patients to reach their maximum potential. His certifications include: Mechanical Diagnosis and Therapy, Dry Needling and Certified Strength and Conditioning Specialist. By working alongside Theresa at FlexFit, David will be able to provide individualized, effective, cash-based physical therapy to the Cumming community. 

David is married and has two kids. He enjoys spending time with his family, watching Georgia sports teams (Go Dawgs!), being outdoors and playing the guitar.


Our team



We believe movement is crucial to the health, quality and longevity of life for every person on the planet. When things cease to have potential or kinetic energy, growth is halted and vitality dwindles.

People need to move.

And we're here to help encourage that by offering an environment that is, both, motivating and inviting and by hiring only the best therapists to support each of our patients on their individual journeys toward more movement, better performance and the joy of accomplishment.


The Flexfit difference


We work in conjunction with your PT, Chiropractor, Orthopedist, MD, Personal Trainer and/or Specialist to provide you with a truly CUSTOMIZED Treatment Plan so that optimum results are achieved and we will refer out as needed to ensure that you are receiving the proper care.






FLEXFIT offers therapeutic services to those seeking more freedom of movement, pain relief, Increased performance and structural balance through bodywork utilizing modalities such as:


At FLEXFIT we care deeply about the progress of each of our patients. If you have chosen FLEXFIT we understand that each person that comes in contact with our business carries that experience out into the community and shares it with friends and family and we do not take that lightly. Your patient experience is our top priority. We want you to move and feel better.


Frequently Asked Questions

  • ​What is the difference between Sports Massage and traditional massage?

Sports Massage is a much more clinical, dynamic and specific form of massage that requires the therapist and the patient to communicate often during therapy sessions and requires much more education on the therapists part, so that the patient achieves optimum results. Sports Therapy is more focused on movement and performance while traditional massage is focused more on relaxation and "loosening" of the tissue. BOTH have their place and we refer out to an excellent licensed massage therapist that's more versed in the traditional art of massage therapy for purposes of relaxation and restoration of the tissue.

  • Are your therapists physical therapists or massage therapists?

We employ both massage therapists and a physical therapist but sports massage is our main offering. All of our massage therapists pull from many different modalities within the realm of sports therapy, massage therapy, structural integration (centered around fascia/connective tissue), personal training and corrective exercise which makes each session feel much more interactive and educational in comparison to a traditional massage therapy session.

  • Do I have to be an athlete to become a patient?

Absolutely not! Anyone is welcome! Please understand before booking that we are not a spa and the work that we do is clinical and specific.

  • Do you take insurance?

At this time, we do not, however, we are happy to provide you with any documentation you need in order to file with your insurance company on your own.




Typically, we do not expect tips due to the clinical nature of our services. We never want anyone to feel obligated to give more than the cost of the session. However, there will be opportunities throughout the year in which will accept tips in the form of donations to a particular cause, either local or national, and, under those circumstances, tips are greatly appreciated!

We also understand that some people just WANT to tip us and will not take "no" for an answer and, in these cases, we have in place our FLEXFIT Food Fund Jar in which we collect tips from those who just want to show extra appreciation for what we do (THANK YOU) and we use those collected funds to take our staff out to lunch or dinner from time to time or, again, to donate to local and national charities! We have given over $800.00 to local charities from donations so far this year and we have plans to do more! Thank you for making it possible! 

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O: 678-771-5310
C: 706-340-6411
We've moved!
Our new location is 4780 Hammond Industrial Drive,
Suite #300 next to CrossFit Lanier

Business Hours

Mon, Thurs, Fri: 8am - 4pm

Tues, Wed: 9am - 7pm

Every other Saturday: 10am - 4pm

By appointment only!